Alyss Toys, established in April 2012, is an importer and distributor of high quality educational toys to the retail trade and is fast developing a national reputation as one of the key players in this high specialised sector. The company is headed up by MD Robin Bennett with Sales Director support from Elizabeth Nield.

Alyss Toys has been granted the exclusive distributorship of mic-o-mic, a superbly engineered construction toy system developed and manufactured by Germany based Schaefer Toys. The mic-o-mic concept is not new to the UK market but the packaging has been entirely redesigned to reflect the premium quality of the brand.